ABOUT THE ROLE
Crossian is a fast-growing, technology-driven e-commerce business dedicated to building direct-to-consumer brands and maximizing customer lifetime value. Over the past three years, our talented team have fueled remarkable growth exceeding 1000%. We're now seeking dynamic, next-generation leaders to drive our high-growth business forward.
As our Product Content Creator, you will shape the go-to-market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you're ready to take your career to the next level and play a key role in the growth of a forward-thinking e-commerce company, we want to hear from you!
For candidates based in Ho Chi Minh City, the role will begin with a three-month onboarding and training program at our Hanoi office. Crossian will fully cover accommodation, meals and travel expenses during this period. Upon successful completion of the program, you will continue your role at our Ho Chi Minh City office.
WHO IS YOUR MENTOR?
1. Head of Marketing
2. Sale & Marketing Manager
3. Content Manager
4. Product Marketing Experts
CAREER ROADMAP
Step 1: Crossian Aptitude Test
Step 2: Interview
Step 3: 1-month Onboarding Program
Step 3.1: Knowledge training in D2C Business model, Acquisition Funnel & Management know-how
Step 3.2: Knowledge training in Product content creation framework & Product fit market approach
Step 3.3: Training in Product development life cycle
Step 3.4: Onjob
Step 4: Become a Product Marketing Specialist
WHAT YOU WILL DO
Market Research & Product Positioning
- Conduct comprehensive market research to identify product-market fit in the retail industry, analyzing customer preferences, industry trends, and competitor performance to enhance product offerings.
- Leverage data insights to ensure that our fashion products stand out in a competitive market and drive growth.
Go-to-Market Strategy & Execution
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
- Mastermind go-to-market product marketing strategy for our fashion products that keeps engagement high and conversions rolling in
Content Creation and Distribution
- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
- Stay up-to-date with industry trends and best practices in product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
Cross-functional Collaboration
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content
- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

WHAT WE ARE LOOKING FOR
Work experience:
- Track record of copywriting viral videos or building a personal/commercial brand presence on TikTok/Facebook
- Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
- Strong understanding of market research, data analysis, and consumer behavior
- Experience in e-commerce or as a retail/ e-commerce shop owner is a plus
Skills:
- Video ideation and script writing. No direct filming or editing skills required.
- Strong command of English with contextual understanding to create compelling and audience-focused content
- Critical thinking and problem solving skills
- Research, task management and collaboration skills
- Presentation or training/ mentoring/ coaching skill is a plus
Other qualifications:
- Customer-centric and proactive mindset
- Aptitude for turning data into actionable insights
- Passion for continuous learning and professional development
- Ability to self-motivate and perform under pressure
- A keen eye for detail
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
- Clear & transparent career development and promotion opportunities, excel to Product Marketing Manager position within 2-3 years
- Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)
- Full salary during probation
- 12 days work-from-home & 12 days of paid annual leave
- Global health insurance package for yourself
- Guaranteed 13th month salary
- Quarterly bonus & Year-end bonus as part of our profit sharing program
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- General company T&D Program
- Other benefits in accordance to Company's Policy and Vietnam Labor Laws